Reem Mall, Al Farwaniya Property Developments

Reem Mall, Al Farwaniya Property Developments

The brief

Reem Mall will be a major retail, leisure, dining and entertainment destination for families in the heart of Abu Dhabi. The 2-million square feet of gross leasable area (2.9 million square feet of gross floor area) will feature 450 units including 85 restaurants, 3 department stores, one of the largest hypermarket space in the region, as well as unique entertainment and edutainement features – including Snow Park Abu Dhabi operated by Majid Al Futtaim.

 

The project, developed by NREC and UPAC at a cost of $1.2 billion, is strategically located at the entrance of Reem Island, and will become a leading destination shopping centre in one of the most vibrant and growing cities in the MENA region. Its proximity to downtown, the ample parking, its modern high-quality design and its complete offering truly position this mall in a class of its own.

 

3DWD was asked to develop 3D Window Dressing® graphics for a scaled-down replica of the mall. This is where proposed common area finishes are being sampled and evaluated and will provide retailers with insight into the look and feel of the mall.

The Approach

3DWD discussed the required style and prospective tenants that Reem Mall wishes to attract. Together with the architect and marketing team a direction was chosen after which 3DWD designed specific themes in order to show the look of the shop units once the mall will open.

 

3DWD took care of design and project management for the successful installation of various 3D Window Dressing® graphics for Reem Mall’s miniature version.

The Outcome

It is not that usual for a mall to build a mini mall where tenants can see what the actual finishes of the mall will look like. Then again, Reem Mall is not an ordinary mall and the result looks stunning. 3DWD was happy to assist on this project.

The Shops at Willow Bend – Starwood Retail Partners

The Shops at Willow Bend, Starwood Retail Partners

The brief

“We are opening The District, a chef-driven gourmet experience at The Shops at Willow Bend in Plano, Texas. On opening day, some of the restaurants will not be ready. Can you propose realistic 3D designs and work with our design team to show the public what they can expect when The District will be done?”

The Approach

3DWD’s project managers visited the site to develop an approach for this project, both from a creative point of view and for the execution of the project. Because of the size of the barricades and therefore the renderings it was necessary to be clear on the creative direction, because each rendering took a week (even with our impressive internal rendering farm). 3DWD was in the lead for design, printing and managed the execution with a national partner.

 

Our team created previews for future tenants and possible uses for some of the spaces that were not yet leased.

The Outcome

We would like to congratulate our client on the beautiful extension to the property. We believe this will be a great addition to the The Shops at Willow Bend and are happy that our work made the project look great from day one.

De Struyten Medical Centre

De Struyten Medical Centre

The brief

We were asked by our partner client Built by de Wildt to develop a new brand identity for De Struyten Medical Care centre in The Netherlands that our client was building.

The Approach

Our team started by creating a mood board that describes the creative direction and from there we developed a new brand identity, including a new logo and wayfinding signage system.

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The Outcome

The result of our work is a fresh new look for De Struyten that fits with well within the built environment and allows for usage in both digital and physical environments.

Momentum Solar, GGP

Momentum Solar, GGP

The brief

Our client GGP, now Brookfield Properties Retail Group, asked us to assist a tenant with the development of a fresh and unique kiosk design in order to be able to succesfully lease space at several mall properties.

The Approach

After a session with Momentum Solar in which we learned about the product offering and current sales approach, we analyzed the opportunities for the client to make a connection with their target audience.

 

The main objective was to connect the clients’ call center team with the in-mall activation to create successful leads and book a meeting for a follow up to discuss solar energy possibilities with prospective clients.

The Outcome

3DWD proposed several directions in the form of an interactive barricade, kiosk design and a full-size pop-up format to be used in mall environments. By combining 3DWD’s proprietary Scotti technology (real-time sales assistant) and connecting this with Momentum Solar’s call center by using we can propose a bigger reach without the need to add more people on the shop floor.

 

This innovative new concept is currently being tested by 3DWD prior to a pilot location.

Hoog Catharijne, Klépierre

Hoog Catharijne, Klépierre

The brief

We are opening the first phase of an extensive redevelopment of the largest shopping center in The Netherlands and many of our tenants are not able to open in time.

 

Can you propose a solution to improve the visual aesthetics as we work on opening this new phase?

The Approach

Our team visited the site and developed a set of solutions – from a practical standpoint we developed a set of solutions that would provide us the flexibility to deal with last minute changes.

 

From a creative standpoint we used a mix of 3D Window Dressing® graphics, the new Klépierre “Let’s Play” campaign and retailer specific graphics.

The Outcome

In a record time 3DWD developed unique graphics per storefront and successfully installed all these before the grand opening of this spectacular new development as designed by Stir Architecture for Klépierre took place.

Batavia Stad

Batavia Stad, Via Outlets

The brief

Please help us to find a solution for the following challenge: we are having to deal with strong wind in this shopping center influencing the flow of people through the center. Additionally, we have noticed from people counting installations that a lot of people leave the outlet center when they are in this part of the outlet. Can you propose a solution for both?

The Approach

Our creative team planned a site visit to assess the situation and found that what was required was a visually appealing solution helping to improve wayfinding and the same time to shield shoppers from the wind (and the view to the parking lot!)

The Outcome

3DWD successfully developed box structures, which have 3D graphics of stores on the front- creating a visually appealing image from the front making it feel like the center continues. On the back, we integrated advertising for tenants that are in the outlet center.

 

The structures have been designed to be able to deal with strong wind and are customizable.

Vomar

Vomar

The brief

Please create a set of 3D visualizations to show the new Vomar supermarket concept in line with the strategy as developed by EysinkSmeets.

The Approach

Working in close partnership with the retail strategy agency we developed a set of visualizations to show the new direction for this super regional Dutch grocery chain.

 

Working from sketches we were working as a fast-paced partner to ensure this new direction was approved quickly.

The Outcome

Our 3D visualization supported our client, the strategic retail consultancy, to convince the board of Vomar to implement their new strategy in the stores in The Netherlands.

 

A strategy that has since successfully been implemented across Vomar’s portfolio.

5 reasons why your shopping center needs a well-defined brand identity

5 reasons why your shopping center needs a well-defined brand identity

The retail landscape is in the middle of many developments and your shopping mall is probably not the only player in your market. In addition to your competitors not standing still, new technologies and devices have given your customers an unprecedented range of places to shop, and have intensified the competition for the hearts of mall visitors even more.

 

One thing is unquestionably true: a “me too” approach will not be enough to maintain asset value in the long run.

 

1. Create differentiation and recognition

Although the fight for the right shopping mall customer might not be easy, there is one potentially very powerful asset that you already hold up your sleeve: your brand

 

“We already have a shiny new logo” you might say.

 

Although the importance of a good logo cannot be overstated, the active ingredient in your brand is recognition and more importantly what it stands for; the element that sets your shopping mall apart from the competition. It is built on a clear set of values and marketing strategies that will help to send consistent messages both internally and externally.

 

2. Enhance loyalty

Think of your brand as the motivation for shoppers to come to your shopping mall and ask yourself the question: “What experience will the customers expect to have in my mall?”.

 

Finding the right answer to that question might seem obvious at first, but digging deeper will make your difference more meaningful and compelling. It all comes down to defining and consistently delivering experiences that foster emotional connections with your target audience, which in term converts your visitors into loyal shoppers.

 

3. Generate the best leads

A brand is not a logo, in the same way that digital marketing is not a website.

 

With so many technological options, people sometimes forget to make simple choices. The only thing that really matters is connecting with the people you want to connect with and sending a message that is relevant, consistent and which will stand out. The channel you chose to do so is not the most important thing.

 

The ability to perform this art consistently will drive the right audience to your center, making it a desirable spot for retail tenants to want to be involved in.

 

4. Support Leasing

Which brings us to reason number 4: a brand identity that goes beyond logos, websites and apps will help to make the leasing process easier. Finding that special place where your brand means more to the people you want to appeal to will ensure long term value to shoppers, retailers and investors.

 

Brands unsurprisingly want to be where their (potential) fans are and by making choices, you will be chosen.

 

5. Increase asset value

Developing a strong shopping mall brand is not about implementing cool new branding tactics, but about creating a compelling reason for the customers to care about you and your mall, and about ultimately driving the value of your mall.

 

If the steps 1 through 4 are achieved, you will have automatically achieved step number 5: a sustainable creation of asset value.

 

Sounds simple right? Well, maybe it is. So why not get started? It’s fun.

 

Get in touch and learn more about our approach.

Virtual Concierge Toulon, Bouygues Immobilier

Virtual Concierge Toulon, Bouygues Immobilier

The brief

Bouygues Immobilier is looking to improve the customer experience at one of our leasing centers for residential properties in Toulon, France.

 

We are looking for a solution that will be personal, relevant and interactive.

The Approach

Working together with our client we developed a concept based on video and linking this to real-time data about the residential projects available within the clients’ portfolio.

 

3DWD was responsible for conceptualization, content and project delivery.

The Outcome

This innovative project lead to a positive response from both our corporate client as well as visitors of the leasing office. With this first pilot project completed we are looking to adapt and set up this in other offices across the country.

The Summit at Fritz Farm, Bayer Properties

The Summit at Fritz Farm, Bayer Properties

The brief

Bayer Properties will be opening an exciting a new retail center in Lexington, Kentucky. We will have some vacancies when the center opens in 30 days, can you please help us to create an image that fits with the high level of quality of this development? Also, we would like to show in these graphics the type of tenants we are looking to attract.

The Approach

Working together with our client we defined the prospective tenants that we are looking to attract and suggested befitting themes from our pre-developed catalog of design themes (200+ options). In a record time of 30 days we designed, produced and installed 10+ 3D Window Dressing® barricades in Lexington, Kentucky.

The Outcome

“ The graphics truly turned out FABULOUS. We cannot thank you enough for ALL of your efforts over the past several weeks…what an accomplishment in such a short amount of time!”

 

Lindsay Bayer-Shipp
Creative Director – Brand and Merchandising Strategist at Bayer Properties, LLC