Kronenburg Shopping Center

Kronenburg Shopping Center, Wereldhave

The brief

Please help us develop a new brand for Kronenburg Shopping Center in Arnhem, The Netherlands to further strengthen its position as the regional leader for daily convenience.

The Approach

Through various sessions with the client and external stakeholders, 3DWD familiarized itself with the property and the market. After a careful analysis of the situation and an internal brainstorming sessions 3DWD formulated a clear positioning deciding on what makes the center stand out versus its competitors.

The concept evolved around the fact that this property does the basics better than others, offering a high-quality offering, with free parking in a modern environment.

The Outcome

3DWD developed a new logo, marketing campaign (web, TV & Radio  and print) to help Wereldhave create an updated look & feel that makes Kronenburg ready for the future and fits well within the…

Avanti Senior Living

Avanti Senior Living

The brief

Help Avanti Senior Living to become theluxury brand within the assisted living category in the United States.

The Approach

Through a one-day session with the client and another internal session with our strategy & creative team we developed a concept. The concept aims to appeal to decision makers, rather than care receivers. Therefore, 3DWD proposed a new logo and tag line – appealing to Avanti being a place where you like to go, rather than must go to.

The concept further includes a fresh new campaign, illustrating this sentiment and a set of ideas on how to communicate this online and on property (pre-lease and when operational)

The Outcome

3DWD developed a new logo, photography & marketing collateral to help Avanti Senior Living differentiate itself from other players in the market.

It is this type of project that fits us like a glove as it challenges us to rethink a sector and come up with creative solutions to change the perspective.

Ypsilon Business Campus

Ypsilon Business Campus, Bouwfonds Investment Management

The brief

Developing a clear positioning for the Ypsilon Park office building in The Hague, The Netherlands that will help the landlord optimize returns and lease available office spaces to companies that fit the long-term objectives of the asset.

The Approach

Through various sessions with the client and external stakeholders, 3DWD familiarized itself with the property and the market. After a careful analysis of the situation and an internal brainstorming sessions 3DWD formulated a clear positioning deciding onwhat the ideal tenant looks like for Ypsilon.

The chosen concept lead to a name change (Ypsilon Business Campus), new branding and a briefing for the architect on the project to develop and strengthen the key assets of the property as to further enhance its advantage versus other buildings.

The Outcome

3DWD developed a new logo, 3D visualizations and leasing & marketing collateral to help Bouwfonds Investment Management successfully pitch the new concept to existing and future tenants.

Our role does not stop there, we believe that a successful positioning goes beyond a logo, but is felt in every aspect of the brand experience – from online to the physical environment and we are continuously advising on how to reach these objectives

Jos van Dalen
Senior Projectmanager, KLEPIERRE

“Zonder jullie inzet en enthousiasme hadden we vandaag niet de deuren kunnen openen, waarvoor super bedankt!”

Keith Anderson
Assistant Real Estate Manager, CBRE

“The results of the first project were even better than I expected. I was pleasantly surprised how clear and bright the graphics look.”

Karen C. Alley
Marketing Manager, Ridgedale Center, Minnetonka

“Thank you for your assistance and speediness with this massive, last minute project.  The graphics look amazing.  They are very cool.”

Seth Davis
Vice President U.S. Real Estate, The Carlyle Group

“OMG you guys totally nailed this!!!! This is some of the best execution with minimal direction in a short period of time that I’ve ever seen. Put that referral on your website if you want!”

Karlo Ditoro
Property Manager, Oshawa Centre

“Thank you! It truly was an amazing event. Feedback from our senior management was extremely positive, and everyone who visited the centre absolutely loved all the hoarding and banners we worked so hard on.”

Jeff Brown
Development Director, Ivanhoé Cambridge

“Your creative ideas and excellent execution played a major part in the success of grand opening. I heard many positive comments and saw people using your interactive elements throughout the day. I’m looking forward to the next time we get to work with your team.”