Avanti Senior Living

The brief

Help Avanti Senior Living to become theluxury brand within the assisted living category in the United States.

The Approach

Through a one-day session with the client and another internal session with our strategy & creative team we developed a concept. The concept aims to appeal to decision makers, rather than care receivers. Therefore, 3DWD proposed a new logo and tag line – appealing to Avanti being a place where you like to go, rather than must go to.

The concept further includes a fresh new campaign, illustrating this sentiment and a set of ideas on how to communicate this online and on property (pre-lease and when operational)

The Outcome

3DWD developed a new logo, photography & marketing collateral to help Avanti Senior Living differentiate itself from other players in the market.

It is this type of project that fits us like a glove as it challenges us to rethink a sector and come up with creative solutions to change the perspective.