Dion Pouw speaking at APACECOM’s international congress for shopping centers in Panamá.

Dion Pouw speaking at APACECOM’s international congress for shopping centers in Panamá.

Our team attends many conferences around the world – mostly related to real estate and retail.

Earlier this year this took us to Central America, where the International Congress for Shopping Centers was held for the first time in Panamá on March 14th and 15th.

 

This regional conference was organized by APACECOM, the Panamanian Association of Shopping Centers.

 

Our CEO, Dion Pouw, was invited to be one of the speakers at this event and he gladly shared his views on the industry in a presentation called “Innovemos para no morir” (we innovate in order to survive).

The main point made in his speech was that innovation is important, but it needs to fit with the “product”. Innovation for innovation’s sake will lead to failure and unwise spending of budgets.

 

By drawing from the joint-experience of 3DWD’s experience around the world and partner agency State/Brook’s “product thinking” methodology Dion gave an introduction into how better products can be developed by looking at customer intentions first, and technology second.

 

Learn more about speaking opportunities & capabilities here

2018, a short summary and thank you

2018, a short summary and thank you

The 3DWD Team looks back to an exciting 2018. Our 3D & 2D Designers developed many new concepts, our Installers managed challenging timings and our Sales and Marketing Teams explored many new exciting projects all over the world. We supported with our well known window dressing concepts and even more, with our knowledge and expertise in re-positioning of retail properties.

 

Setting up our new office in Lisbon was just another milestone of this year. We work worldwide, now from The Netherlands, The USA and Portugal based.

 

INTERNATIONAL GROWTH

As an example of our global reach, we are working on projects in markets as diverse as the Middle East, USA, Mexico, Brazil and Sweden. We have seen excellent growth in Western Europe, while other markets continue to expand steadily.

 

We helped clients with new brand designs through a strategy development to innovate, growth and find its positioning and differentiation in the real estate and retail industry.

 

NEW DEVELOPMENTS & NEW WEBSITE

We are constantly brainstorming, creating and innovating new concepts and strategies to improve the customer experience and services.

 

We have developed SCOTTI, a real-time concierge solution, allowing customer service and hospitality agents to do a better job and be “beamed” to wherever they are needed.

 

We are glad to have assisted ONE HUNDRED RESTROOMS with their first flagship store in Spain.

 

Our design team created new 3D retail designs to be included in our design catalog for partners. Always integrating aspects of design, technology and execution capabilities in order to help create unique experiences.

 

Meeting our clients at RECon and MAPIC was once more a pleasant experience – exploring new potentials a challenging task.

 

Our NEW WEBSITE with great cases of our work and a new look and feel went online in September.

 

 

We want to THANK all our clients for the trust and loyalty towards 3DWD.

 

Wishing a Merry Christmas and a Happy New Year!

 

Looking forward to work together again in 2019!

Meet us at Mapic 2018

Meet our European team at MAPIC 2018!

It has been a busy year at 3DWD with projects all over the world and the opening of the brand new Lisbon office.

From a services and products standpoint, we have not been sitting still either. 3DWD creative services specializes in vacancy management and brand strategy + design. We look forward to sharing more details about our approach and recent work at MAPIC 2018.

 

In addition to this, we have developed a brand new product called Scotti. A revolutionary approach to customer service, with people at the center of it all.

The new 3DWD is all about concept, design and innovation – offering a complete package to help add value to your business.

 

MAPIC in Cannes, France is the leading international retail real estate convention for key international retail property. More than 8,600 participants form over 80 countries will take part, including leading names in investment, retailing, architecture and other parts of the industry. We are glad to participate in this prestigious exhibition.

 

Curious about our latest developments?

 

Please feel free to contact us for a meeting at MAPIC. Below are the contact details for our MAPIC team:

 

Dion Pouw (Founder & CEO) dion@3dwd.eu

Claudia Seifarth (Director of Brand Partnerships) claudia.seifarth@3dwd.eu

Antonio Pavlovic (Client Strategy Lead) antonio@3dwd.eu

Cle van Beurden (Key Account Manager) cle@3dwindowdressing.com

 

We look forward to meeting you in Cannes later this month.

5 reasons why your shopping center needs a well-defined brand identity

5 reasons why your shopping center needs a well-defined brand identity

The retail landscape is in the middle of many developments and your shopping mall is probably not the only player in your market. In addition to your competitors not standing still, new technologies and devices have given your customers an unprecedented range of places to shop, and have intensified the competition for the hearts of mall visitors even more.

 

One thing is unquestionably true: a “me too” approach will not be enough to maintain asset value in the long run.

 

1. Create differentiation and recognition

Although the fight for the right shopping mall customer might not be easy, there is one potentially very powerful asset that you already hold up your sleeve: your brand

 

“We already have a shiny new logo” you might say.

 

Although the importance of a good logo cannot be overstated, the active ingredient in your brand is recognition and more importantly what it stands for; the element that sets your shopping mall apart from the competition. It is built on a clear set of values and marketing strategies that will help to send consistent messages both internally and externally.

 

2. Enhance loyalty

Think of your brand as the motivation for shoppers to come to your shopping mall and ask yourself the question: “What experience will the customers expect to have in my mall?”.

 

Finding the right answer to that question might seem obvious at first, but digging deeper will make your difference more meaningful and compelling. It all comes down to defining and consistently delivering experiences that foster emotional connections with your target audience, which in term converts your visitors into loyal shoppers.

 

3. Generate the best leads

A brand is not a logo, in the same way that digital marketing is not a website.

 

With so many technological options, people sometimes forget to make simple choices. The only thing that really matters is connecting with the people you want to connect with and sending a message that is relevant, consistent and which will stand out. The channel you chose to do so is not the most important thing.

 

The ability to perform this art consistently will drive the right audience to your center, making it a desirable spot for retail tenants to want to be involved in.

 

4. Support Leasing

Which brings us to reason number 4: a brand identity that goes beyond logos, websites and apps will help to make the leasing process easier. Finding that special place where your brand means more to the people you want to appeal to will ensure long term value to shoppers, retailers and investors.

 

Brands unsurprisingly want to be where their (potential) fans are and by making choices, you will be chosen.

 

5. Increase asset value

Developing a strong shopping mall brand is not about implementing cool new branding tactics, but about creating a compelling reason for the customers to care about you and your mall, and about ultimately driving the value of your mall.

 

If the steps 1 through 4 are achieved, you will have automatically achieved step number 5: a sustainable creation of asset value.

 

Sounds simple right? Well, maybe it is. So why not get started? It’s fun.

 

Get in touch and learn more about our approach.

Dion Pouw speaking about the importance of branding during Colombia’s marketing conference, Marcca 2017

Dion Pouw speaking about the importance of branding during Colombia’s marketing conference, Marcca 2017

Last week I had the great pleasure to be one of the speakers at Colombia’s premier shopping center marketing conference (Marcca) in Cali, which took place at the Intercontinental hotel from April 19-21st

 

The reason for the invitation was to give my perspective (no pun intended) on the importance of a clearly defined brand strategy for shopping centers and how this relates to the creation of relevant experiences. 3DWD specializes in branding & experiences for shopping centers around the world – our international projects teach us a great deal about the differences in retail environments around the world.

 

This topic is close to my heart (…and for all of us at 3DWD really…), because we see how this translates to better results in other areas of your marketing and your bottom line. In the end, what we really want to do is create cool, innovative and fun interactive experiences for retail environments – but for that to make sense, we need to know who we are trying to appeal to in the first place, so that we can tweak our story and technology to be most impactful.

 

We believe that there is a huge opportunity for retail & mixed-use projects that understand that they need to choose who they want to serve. It takes some guts to make such decisions, but the rewards are HUGE – as I have tried to illustrate during my conference.

 

What makes these events so valuable is the opportunity to share insights with people from the industry and learn about the differences and perspectives from all over the world – again, thank you for the opportunity to meet you all in Colombia, and I look forward to returning soon.

 

Kind regards,

Dion Pouw

CEO 3DWD