Multi-Property Holiday Activations, Bayer Properties

Multi-Property Holiday Activations, Bayer Properties

The brief

Bayer Properties currently owns and/or operates retail, urban and office properties totaling approximately 10 million square feet, such as The Summit in Birmingham, AL and The Summit in Reno, NV, The Pizitz Building in Birmingham, AL, and The Summit at Fritz Farm in Lexington, KY.

 

3DWD was asked to help develop a campaign,  using vacant storefronts , to create an interactive experience for shoppers during the holiday season.

The Approach

Our team developed 3 concepts for the 9 participating properties. These included a Winter Wonderland scene, a Santa Selfie scene and a Rudolph themed illustration scene.

 

For two of these concepts we developed a QR-code activated animation and game logic. By scanning the QR-code shoppers can play along and leave their e-mail address in order to be informed about the latest retail promotions.

The Outcome

The various graphics were installed across various states and with positive interactions on the various social media channels.

 

We hope to have helped make this (very different) 2020 holiday season a little nicer for those visiting these properties this December.

Galerija Belgrade at Belgrade Waterfront – Eagle Hills

Galerija Belgrade at Belgrade Waterfront – Eagle Hills

The brief

Galerija Belgrade, the biggest shopping, entertainment and gourmet destination in the region, has welcomed its first visitors within Belgrade Waterfront this autumn. The figures that speak of the grandeur of the mall situated on the Sava riverbank – 300,000 sqm in total, 93,000 sqm of leasable area or 3,600 parking spaces – are just a small part of what Galerija Belgrade will impress visitors with.

 

3DWD was asked to assist with creative solutions to activate some of the shops and restaurants that were not going to be ready to open in time for the Grand Opening event.

The Approach

The 3DWD team visited the property to analyze the situation and developed a design approach which differentiates between 5 different types of concepts. These concepts range from patterned designs to interactive experiences.

 

In the end, together with the client we picked which type of concept would be most suitable per space and after that we developed these concepts further into designs that can be executed on site at the property.

The Outcome

In a record time – we successfully designed and managed the execution of this impressive project. Working together with our local Serbian partner DOGA we ensured a high-quality delivery of the project in time for the Grand Opening event.

 

The result was a combination of 3D Faux Retail Graphics, Selfie Moments and 3D Illusion Rooms that blend in nicely with the existing tenant mix and have helped to create an environment that captivates the new clientele.

Stadtgalerie Schweinfurt – ECE

Stadtgalerie Schweinfurt – ECE

The brief

ECE Germany manages 195 Shopping Centers in 12 European countries. One of them is located in Schweinfurt, Bavaria. 3DWD was announced to be the creative agency for special vacant units within their Portfolio. For the Stadtgalerie Schweinfurt, we were challenged to develop a concept, that turns their vacant spaces into experience rooms and attracts clients to take selfies.

The Approach

3DWD came up with custom graphics. We installed 4 different concepts: two selfie designs as well as hoardings with a “backdrop” in order to access the vacancy. In addition, we added value by placing a seating area to one of the designs and a bookshelf to exchange books, an initiative that was realized in cooperation with a tenant.

The Outcome

3DWD designed, produced and installed all the designs for this project. Clients are sharing images on social media. The Center Management as well as the owner of the shopping center are very satisfied with the outcome.

The Client Feedback

We are happy to work with 3DWD as one of our creative and full-service-partner to activate vacant retail spaces. Their creativity and capacity to implement concepts internationally make them a reliable partner.  We have successfully worked with them on assets in Germany, Austria, Denmark and Italy.” 

 

Michael Latz, Project Manager Events / Marketing & Research & Center Management 

CityLife Milano – Sonae Sierra

CityLife Milano – Sonae Sierra

The brief

CityLife Shopping District in Milan, Italy requested 3DWD to develop an instagrammable moment for a temporary vacant space.

The Approach

3DWD came up with a creative animal 3D selfie – Graphic Concept. We created various 3D illusions rooms around the theme of animals, with the objective to make these look realistic and as though they would walk out of the façade.

 

To give an even more realistic look, our Design Team used the power of depths and a room to make it extra special.  Hashtags link to the centers social media platforms and will be visible on each picture spread to the world.

The Outcome

3DWD designed, adapted, and produced the designs for this request. Visitors started taking their selfies – and the vacant spaces turned into a special photo experience. A picture says more than a thousands words…

The Client Feedback

“ We are very satisfied of the job done by 3DWD with the design and production of the animal graphics to cover the two temporary empty units of CityLife Shopping District: a very good and joyfull installation that is  going to last shortly but will for sure contribute to ameliorate our visitors tour in the mall”

 

Stefano Pessina, Head of AM Shopping Centers Generali Italia

Empire Outlets – Madison Marquette

Empire Outlets – Madison Marquette

The brief

Empire Outlets are New York’s premiere outdoor shopping and dining centre. As they opened a new floor dedicated to dining and food concepts, 3DWD was asked to create a mix of 2D/3D window dressing designs, around the theme of dining and New York.

The Approach

Working with all the guidelines of Empire Outlets, 3DWD came up with custom graphics that were placed on the creative 2D and 3D window dressings. The idea of New York and food was used widely across all the designs. Selfie walls and engaging text was made to invite and entertain all the visitors.

The Outcome

3DWD designed, adapted, and produced all the designs for the project. They were then installed and enjoyed by all the visitors and our client.

The Client Feedback

“This project turned out great! Cost effective, drives leasing efforts, and aesthetically pleasing. Thank you!”

 

Wesley Rebisz, General Manager at Empire Outlets.

Amsterdamse Poort – CBRE Global Investors

Amsterdamse Poort – CBRE Global Investors

The brief

Amsterdamse Poort is a large shopping destination in the capital of the Netherlands. The aim of this project was initially to make sure empty units look good for the public and attract new potential business to open their stores. However, during the Covid-19 pandemic, the windows of these shops became an excellent place to send out a positive message and welcome people back after the lockdown.

The Approach

Working with the brand guidelines of Amsterdamse Poort, we created graphics to accompany our 3D window dresssings. In addition we had to think of ways to ensure people would keep 1,5 meters distance and provide them with a way to sanitize their hands.

 

The Outcome

Floor stickering and hand disinfectant dispensers were placed to minimize the chances of the Corona virus spreading. The window dressings combined with graphics give a positive vibe that fits well in the lively area.

Fashion District Philadelphia, PREIT & Macerich

Fashion District Philadelphia, PREIT & Macerich

The brief

PREIT and Macerich recently opened the redeveloped Fashion District Philadelphia project  in downtown Philadelphia, PA.

 

3DWD was asked to develop several creative barricade concepts that would fit well with the location and positioning of the property and  that would create instagrammable selfie moments.

The Approach

Our design team analyzed the positioning of the center and developed various colorful concepts and provided various options for these to be executed within the requested timing and budget.

 

The team carefully looked at various elements that could be integrated in order to create visually appealing enhancements to the graphics.

The Result

On opening day, Fashion District Philadelphia, opened to many enthusiastic visitors.

Although our creative barricades only played a small part in that big event – we were happy to notice that our concepts were positively received and shared on social media like instagram and TikTok.

Tsawwassen Mills, Ivanhoé Cambridge

Tsawwassen Mills, Ivanhoé Cambridge

The brief

Please help us develop a set of creative solutions as we prepare for the opening of Tsawwassen Mills (near Vancouver, Canada) and we will not have all retail spaces ready to open.

The Approach

After receiving the details from the client regarding the stores that were not ready to open, because they were either not leased or simply because the tenant was not going to be able to open in time, 3DWD had an internal creative session.

 

The outcome of that session was that we were to divide the project into three parts – (1) concept development for key locations, that we would try to work on with brands (2) 3D Graphics to show the type of tenant the center was looking to attract and (3) Coming soon graphics (both 3D and 2D).

The Outcome

3DWD was selected as the creative agency for this project and we successfully developed 3D, interactive and graphic design concepts for all stores that were not ready to open. The outcome was very well-received both by our client, shoppers and brand partners.

Hoog Catharijne, Klépierre

Hoog Catharijne, Klépierre

The brief

We are opening the first phase of an extensive redevelopment of the largest shopping center in The Netherlands and many of our tenants are not able to open in time.

 

Can you propose a solution to improve the visual aesthetics as we work on opening this new phase?

The Approach

Our team visited the site and developed a set of solutions – from a practical standpoint we developed a set of solutions that would provide us the flexibility to deal with last minute changes.

 

From a creative standpoint we used a mix of 3D Window Dressing® graphics, the new Klépierre “Let’s Play” campaign and retailer specific graphics.

The Outcome

In a record time 3DWD developed unique graphics per storefront and successfully installed all these before the grand opening of this spectacular new development as designed by Stir Architecture for Klépierre took place.

La Isla Mérida Malltertainment, GICSA

La Isla Mérida Malltertainment, GICSA

The brief

We are opening the “Malltertainment” location in Mérida, México and would like your help to make the spaces that are not ready to open in time, look amazing.

The Approach

After receiving the details from the client regarding the stores that were not ready to open, because they were either not leased or simply because the tenant was not going to be able to open in time, 3DWD had an internal creative session.

 

We developed designs for each of these spaces and made a combination of catalogue designs (we have developed 200+ fake themes), which we redesigned to work for these spaces. In addition to that we developed several custom concepts in line with the tenants that were to open soon after.

The Outcome

3DWD designed, produced and project managed the install of this project in record time. Our client and shoppers were very happy with the result of our work.