Hoog Catharijne, Klépierre

Hoog Catharijne, Klépierre

The brief

We are opening the first phase of an extensive redevelopment of the largest shopping center in The Netherlands and many of our tenants are not able to open in time.

 

Can you propose a solution to improve the visual aesthetics as we work on opening this new phase?

The Approach

Our team visited the site and developed a set of solutions – from a practical standpoint we developed a set of solutions that would provide us the flexibility to deal with last minute changes.

 

From a creative standpoint we used a mix of 3D Window Dressing® graphics, the new Klépierre “Let’s Play” campaign and retailer specific graphics.

The Outcome

In a record time 3DWD developed unique graphics per storefront and successfully installed all these before the grand opening of this spectacular new development as designed by Stir Architecture for Klépierre took place.

De Struyten Medical Centre

De Struyten Medical Centre

The brief

We were asked by our partner client Built by de Wildt to develop a new brand identity for De Struyten Medical Care centre in The Netherlands that our client was building.

The Approach

Our team started by creating a mood board that describes the creative direction and from there we developed a new brand identity, including a new logo and wayfinding signage system.

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The Outcome

The result of our work is a fresh new look for De Struyten that fits with well within the built environment and allows for usage in both digital and physical environments.

Rosada Fashion Outlet

Rosada Fashion Outlet, Stable Outlet Management

The brief

Please help us to design & implement a unique set of wayfinding & signage that fits the location of this property.

The Approach

After conducting a site survey and on-site session with center management, 3DWD’s creative team brainstormed a conceptual direction for this project. In the end, given the fact that the center was designed to feel like a medieval town, we decided to opt for rusted steel (for warmth), together with black and white signage (for readability) for the wayfinding elements.

The Outcome

3DWD designed, produced & installed all wayfinding and signage at the property in a hort time and with a high quality result

Five Guys

Five Guys

The brief

Help us to translate our brand guidelines into a signage concept that works for the locations that we are opening in Belgium and The Netherlands.

The Approach

Our project team had a kick-off session with the project team of FIVE GUYS and the store construction partner – after this, 3DWD translated existing standards into a range of signage elements that work well per each location that FIVE GUYS opens.

The Outcome

3DWD has successfully produced and installed signage for multiple locations of the (yummy!) Five Guys concept in Belgium and The Netherlands and we look forward to working together on many more in the future.