Centro Leonardo – Savills

The brief

Centro Leonardo in Rome, Italy – owned by Generali, and managed by Savills Italy, is currently undergoing a transformation.

3DWD was asked to develop a creative program to improve the look of vacant units and hoardings as the center is preparing for a new launch.

The Approach

Our design team looked at the new brand identity for #leoshopping and created a combination of 2D graphics, selfie moments, 3D Window Dressing® and 4D Window Dressing®.

In our execution we used a combination of materials, in order to comply with our clients requirements in terms of reusability and budget.

The Outcome

Our graphics were successfully installed right within the requested time frame. They were all well-received by our client and by local shoppers. First Selfie has already been taken even before the installation was completed!