CityLife Milano – Sonae Sierra

The brief

CityLife Shopping District in Milan, Italy requested 3DWD to develop an instagrammable moment for a temporary vacant space.

The Approach

3DWD came up with a creative animal 3D selfie – Graphic Concept. We created various 3D illusions rooms around the theme of animals, with the objective to make these look realistic and as though they would walk out of the façade.


To give an even more realistic look, our Design Team used the power of depths and a room to make it extra special.  Hashtags link to the centers social media platforms and will be visible on each picture spread to the world.

The Outcome

3DWD designed, adapted, and produced the designs for this request. Visitors started taking their selfies – and the vacant spaces turned into a special photo experience. A picture says more than a thousands words…

The Client Feedback

“ We are very satisfied of the job done by 3DWD with the design and production of the animal graphics to cover the two temporary empty units of CityLife Shopping District: a very good and joyfull installation that is  going to last shortly but will for sure contribute to ameliorate our visitors tour in the mall”


Stefano Pessina, Head of AM Shopping Centers Generali Italia