Dubai Mall – UAE, Emaar

The brief

Located in the heart of the prestigious Downtown Dubai is The Dubai Mall, the most-visited retail and entertainment destination, which welcomes more than 80 million visitors annually. The Dubai Mall has over 1,300 retail outlets, including two anchor department stores – Galeries Lafayette and Bloomi​ngdale’s – and over 200 food and beverage outlets.

 

3DWD was asked to design and deliver creative 3D hoardings which would make these temporary vacancies blend in nicely between the existing high-end tenants.

The Approach

In collaboration with our local partners Vindico, we surveyed the site and proposed relevant designs per space – in line with the leasing strategy.

 

These designs were further adapted to fit in terms of bulkhead design and branding per section of The Dubai Mall in which they were planned to be installed.

 

Each design was carefully redesigned so that it shows the actual depth, width and features of that particular unit.

The Outcome

Our 3D Window Dressing graphics were successfully installed and help to show the leasing vision for these temporary vacancies and simultaneously improve the overall experience.

 

The video and photos below give a good idea about the level of detail and quality that was delivered.