Emmapassage – Wereldhave

The brief

Emmapassage in Tilburg, the Netherlands is getting a complete make-over. A modern, light and open shopping destination with large shop facades at the heart of this city. While refurbishments are still happening in some units, the mall is open to the public. With interesting visuals we will create a friendly, welcoming atmosphere and highlight the new look.

The Approach

The architecture incorporates urban green. We went with a botanical theme to further enhance this. The presence of a large bookstore next to the visuals inspired us to go for a romantic style, as if they were huge pages from an illustrated book. Pop-out elements give the illustrations extra depth.

The Outcome

From the opening until all units are ready, the large flowers and butterflies, with splashes of green, pink, yellow and blue, will make the location into the cheerful and friendly place we envisioned.