Fashion District Philadelphia, PREIT & Macerich

The brief

PREIT and Macerich recently opened the redeveloped Fashion District Philadelphia project  in downtown Philadelphia, PA.


3DWD was asked to develop several creative barricade concepts that would fit well with the location and positioning of the property and  that would create instagrammable selfie moments.

The Approach

Our design team analyzed the positioning of the center and developed various colorful concepts and provided various options for these to be executed within the requested timing and budget.


The team carefully looked at various elements that could be integrated in order to create visually appealing enhancements to the graphics.

The Result

On opening day, Fashion District Philadelphia, opened to many enthusiastic visitors.

Although our creative barricades only played a small part in that big event – we were happy to notice that our concepts were positively received and shared on social media like instagram and TikTok.