Shopping Promenade Amiens, Frey

The brief

Frey will be opening a brand new out-of-town retail center in Amiens, France. When this property opens we will not have all spaces ready to open, can you please develop a vacancy management plan which includes your 3D Window Dressing® product together with other innovative solutions to improve the customer experience on opening day?

The Approach

Working together with our client we defined three different applications for this project, distinguishing between non-leased spaces, spaces that were leased but not ready to open in time and spaces that were expected to be vacant for a longer period of time. For each segment we developed various concepts in sketches and presented this to the client.

The Outcome

On opening day the center looked great – we used three-dimensional hoardings (creative barricades) and 3D Window Dressing® graphics to create an image that fits well to the center.

 

We have developed 3D renderings that show previews of prospective tenants as well. We would like to thank Frey for the continued confidence in our capabilities and working with us on yet another project with them.