Galerija Belgrade at Belgrade Waterfront – Eagle Hills

The brief

Galerija Belgrade, the biggest shopping, entertainment and gourmet destination in the region, has welcomed its first visitors within Belgrade Waterfront this autumn. The figures that speak of the grandeur of the mall situated on the Sava riverbank – 300,000 sqm in total, 93,000 sqm of leasable area or 3,600 parking spaces – are just a small part of what Galerija Belgrade will impress visitors with.


3DWD was asked to assist with creative solutions to activate some of the shops and restaurants that were not going to be ready to open in time for the Grand Opening event.

The Approach

The 3DWD team visited the property to analyze the situation and developed a design approach which differentiates between 5 different types of concepts. These concepts range from patterned designs to interactive experiences.


In the end, together with the client we picked which type of concept would be most suitable per space and after that we developed these concepts further into designs that can be executed on site at the property.

The Outcome

In a record time – we successfully designed and managed the execution of this impressive project. Working together with our local Serbian partner DOGA we ensured a high-quality delivery of the project in time for the Grand Opening event.


The result was a combination of 3D Faux Retail Graphics, Selfie Moments and 3D Illusion Rooms that blend in nicely with the existing tenant mix and have helped to create an environment that captivates the new clientele.