Hoog Catharijne, Klépierre

The brief

We are opening the first phase of an extensive redevelopment of the largest shopping center in The Netherlands and many of our tenants are not able to open in time.

 

Can you propose a solution to improve the visual aesthetics as we work on opening this new phase?

The Approach

Our team visited the site and developed a set of solutions – from a practical standpoint we developed a set of solutions that would provide us the flexibility to deal with last minute changes.

 

From a creative standpoint we used a mix of 3D Window Dressing® graphics, the new Klépierre “Let’s Play” campaign and retailer specific graphics.

The Outcome

In a record time 3DWD developed unique graphics per storefront and successfully installed all these before the grand opening of this spectacular new development as designed by Stir Architecture for Klépierre took place.