Multi-Property Holiday Activations, Bayer Properties

The brief

Bayer Properties currently owns and/or operates retail, urban and office properties totaling approximately 10 million square feet, such as The Summit in Birmingham, AL and The Summit in Reno, NV, The Pizitz Building in Birmingham, AL, and The Summit at Fritz Farm in Lexington, KY.


3DWD was asked to help develop a campaign,  using vacant storefronts , to create an interactive experience for shoppers during the holiday season.

The Approach

Our team developed 3 concepts for the 9 participating properties. These included a Winter Wonderland scene, a Santa Selfie scene and a Rudolph themed illustration scene.


For two of these concepts we developed a QR-code activated animation and game logic. By scanning the QR-code shoppers can play along and leave their e-mail address in order to be informed about the latest retail promotions.

The Outcome

The various graphics were installed across various states and with positive interactions on the various social media channels.


We hope to have helped make this (very different) 2020 holiday season a little nicer for those visiting these properties this December.