Oishi Ramen 

The brief

Creating a concept, that serves a small assortment of high quality Japanese Ramen, which can fit in food courts.

The Approach

Ramen is about using the right ingredients and combining them to create a perfect harmony. That is how we approached the overall design as well. Inspired by the simplicity and the concept of wabi sabi (the beauty of imperfection) that are present in Japanese culture, we selected materials and colours that work together. A custom illustration was created as an eyecatcher for passer-by’s.

The Outcome

A clear space where sophistication and playfulness come together for an authentic culinary and visual experience.