PLQ Mall, Lendlease Asia

The brief

The new PLQ Mall, part ofLendlease’ Paya Lebar Quarter development in Singapore opened on August 30th, 2019. 3DWD was asked to develop creative hoarding concepts that fit with the architecture of the mall and also use some of our 3D Window Dressing® graphics to show the potential of some of the spaces that were not yet ready to open on opening date.

The Approach

Our team of designers made a study of the brand and architecture and sketched various textured hoarding concepts. Several of these were presented to the client and the most liked concepts were then developed further and the materialization was defined.

The Outcome

Before the opening date all our creative hoardings & graphics were successfully installed at the property. Since then we have seen lots of Instagram-posts with our hoardings on the background – so we assume that our designs were well liked by visitors.

“It has been a massive effort here. 3DWD’s work looks superb and we will definitely call on you again”

 

Jack FitzGerald
Senior Development Manager Lendlease Asia