Planeta Shopping Center – Malltech

The brief

The Planeta Shopping Center in Perm, Russia is a shopping destination designed to reflect the local geography and history, as well as modern technology. 3DWD was asked to develop a concept for the signage that fits within the overall design, while still being distinctive and clear.

The Approach

Planets and stars have been used for navigation since ancient times. Constellations have inspired myths and even predictions of the future.

In modern times, humanity is still learning from looking at the stars, and even traveling towards them.

 

This is why stars are our inspiration for the signage. They are deeply connected with earth, nature and technology.

The Outcome

The shapes of constellations reflect the lines and angles used in the design of the mall. Together with the Planeta logo they form a timeless identity that can be applied in many ways.