Reem Mall, Al Farwaniya Property Developments

The brief

Reem Mall will be a major retail, leisure, dining and entertainment destination for families in the heart of Abu Dhabi. The 2-million square feet of gross leasable area (2.9 million square feet of gross floor area) will feature 450 units including 85 restaurants, 3 department stores, one of the largest hypermarket space in the region, as well as unique entertainment and edutainement features – including Snow Park Abu Dhabi operated by Majid Al Futtaim.

 

The project, developed by NREC and UPAC at a cost of $1.2 billion, is strategically located at the entrance of Reem Island, and will become a leading destination shopping centre in one of the most vibrant and growing cities in the MENA region. Its proximity to downtown, the ample parking, its modern high-quality design and its complete offering truly position this mall in a class of its own.

 

3DWD was asked to develop 3D Window Dressing® graphics for a scaled-down replica of the mall. This is where proposed common area finishes are being sampled and evaluated and will provide retailers with insight into the look and feel of the mall.

The Approach

3DWD discussed the required style and prospective tenants that Reem Mall wishes to attract. Together with the architect and marketing team a direction was chosen after which 3DWD designed specific themes in order to show the look of the shop units once the mall will open.

 

3DWD took care of design and project management for the successful installation of various 3D Window Dressing® graphics for Reem Mall’s miniature version.

The Outcome

It is not that usual for a mall to build a mini mall where tenants can see what the actual finishes of the mall will look like. Then again, Reem Mall is not an ordinary mall and the result looks stunning. 3DWD was happy to assist on this project.