Stadtgalerie Schweinfurt – ECE

The brief

ECE Germany manages 195 Shopping Centers in 12 European countries. One of them is located in Schweinfurt, Bavaria. 3DWD was announced to be the creative agency for special vacant units within their Portfolio. For the Stadtgalerie Schweinfurt, we were challenged to develop a concept, that turns their vacant spaces into experience rooms and attracts clients to take selfies.

The Approach

3DWD came up with custom graphics. We installed 4 different concepts: two selfie designs as well as hoardings with a “backdrop” in order to access the vacancy. In addition, we added value by placing a seating area to one of the designs and a bookshelf to exchange books, an initiative that was realized in cooperation with a tenant.

The Outcome

3DWD designed, produced and installed all the designs for this project. Clients are sharing images on social media. The Center Management as well as the owner of the shopping center are very satisfied with the outcome.

The Client Feedback

We are happy to work with 3DWD as one of our creative and full-service-partner to activate vacant retail spaces. Their creativity and capacity to implement concepts internationally make them a reliable partner.  We have successfully worked with them on assets in Germany, Austria, Denmark and Italy.” 


Michael Latz, Project Manager Events / Marketing & Research & Center Management