Toppen, Ikano Group Asia

The brief

The new centre Toppen in Johor Bahru, Malaysia opened 13 November and is 100% owned by Ikano Group. Adding 1.2 million square feet of leasable space to the Ikano Group portfolio.

 

3DWD was asked to develop selfie moments and 3D Window Dressing® graphics for some of the hoardings in the project.

The Approach

Our team looked at the Toppen brand – which is focused on fun and surprises – and developed various ideas that play with perspective and create “wow” moments.

 

Out of our collection of ideas several concepts were chosen and developed further for execution.

The Outcome

Our creative hoardings & graphics were successfully installed at the property before the opening date. Our work was well-received by our client and by local shoppers judging by the social media exposure we have seen since.