Tsawwassen Mills, Ivanhoé Cambridge

The brief

Please help us develop a set of creative solutions as we prepare for the opening of Tsawwassen Mills (near Vancouver, Canada) and we will not have all retail spaces ready to open.

The Approach

After receiving the details from the client regarding the stores that were not ready to open, because they were either not leased or simply because the tenant was not going to be able to open in time, 3DWD had an internal creative session.

 

The outcome of that session was that we were to divide the project into three parts – (1) concept development for key locations, that we would try to work on with brands (2) 3D Graphics to show the type of tenant the center was looking to attract and (3) Coming soon graphics (both 3D and 2D).

The Outcome

3DWD was selected as the creative agency for this project and we successfully developed 3D, interactive and graphic design concepts for all stores that were not ready to open. The outcome was very well-received both by our client, shoppers and brand partners.