Ypsilon Business Campus, Bouwfonds Investment Management

The brief

Developing a clear positioning for the Ypsilon Park office building in The Hague, The Netherlands that will help the landlord optimize returns and lease available office spaces to companies that fit the long-term objectives of the asset.

The Approach

Through various sessions with the client and external stakeholders, 3DWD familiarized itself with the property and the market. After a careful analysis of the situation and an internal brainstorming sessions 3DWD formulated a clear positioning deciding onwhat the ideal tenant looks like for Ypsilon.

The chosen concept lead to a name change (Ypsilon Business Campus), new branding and a briefing for the architect on the project to develop and strengthen the key assets of the property as to further enhance its advantage versus other buildings.

The Outcome

3DWD developed a new logo, 3D visualizations and leasing & marketing collateral to help Bouwfonds Investment Management successfully pitch the new concept to existing and future tenants.

Our role does not stop there, we believe that a successful positioning goes beyond a logo, but is felt in every aspect of the brand experience – from online to the physical environment and we are continuously advising on how to reach these objectives